Ginkgo Bioworks · 2022
A social video system built for every feed.
I designed a reusable system for clear, branded video across every major social format.
- Client
- Ginkgo Bioworks
- Focus
- Social video · Motion design
- Contribution
- Strategy · Design · Post-production
- Year
- 2022
Project overview
More than a set of edits.
Ginkgo needed more than individual edits. It needed a consistent way to shape, produce, and publish video across social platforms.
I built a reusable content system that turned long-form material into clear, branded clips for investors, scientists, and engineers.
The goal was simple: make complex ideas easier to enter and every clip more useful at a glance.
The audience
Two audiences. One clear system.
Investors
Quick answers, visible progress, and a clear view of what Ginkgo was building.
Scientists & engineers
A place where creativity, innovation, and ambitious technical work could thrive.
The starting point
Useful content. Uneven delivery.
The existing clips carried strong ideas, but one treatment was being asked to work everywhere.
Ginkgo needed a system built around platform behavior—not a single layout stretched into new shapes.
Designed for the feed
Four details make the system work.
- 01
Tailored titles
Each clip opens with a title written for its audience and context.
- 02
Proportional crops
The source is recomposed for the shape of each destination feed.
- 03
Progress bars
A clear visual cue sets expectations and supports retention.
- 04
Human-edited subtitles
Every transcript is checked for accurate, polished communication.
Design types
11+ formats. One visual language.
Landscape, square, vertical, feed, Reel, and Story layouts all share the same logic.
- YouTube
- Shorts
- TikTok
- X / Twitter
- Snapchat
- Image posts
Thumbnails
Make the subject clear before the click.
Titles, imagery, and composition were adapted to the dimensions each platform required.
Project templates
Built to repeat.
I organized the system as reusable After Effects templates, so typography, motion, framing, and branding stayed consistent.
Repeatable structure reduced setup work without turning future edits into copies of the same creative decision.
How I made it real
A focused production workflow.
Find the moment
Select the strongest idea and tighten the edit around it.
Polish the message
Correct subtitles, balance audio, and apply precise color work.
Deliver every shape
Export optimized landscape, square, and portrait versions.
The documented system
Quality that another editor can repeat.
The final guidelines turned visual decisions into measurable, reusable production standards.
